Top 10 Tips For Creating Unique Online Content

6. Glossary
Decipher those difficult to understand words, for your website visitors. Despite sometimes being entrenched in an industry, consumers often remain unaware of what specific terminology means. Provide a clear, concise glossary of terms related to a product or service. Educating users about the lingo will help them better understand a product or services benefit.

Example:
Medical Terminology - http://www.hospital-software.com/medical-dictionary-online.htm

7. History
Profile the history of an industry, event, or individual related to the product or service that you are promoting. The historical perspective will educate and attract those who have an industry interest.

Example:
What is Shareware / History of Shareware - http://www.softwaremarketingresource.com/article25.html

8. Online Tool or Service
Provide a online web tool or service. Webmasters or search engine marketers may provide a free website critique or a free tool related to the product or service they are marketing in order to attract web traffic. The tool or free service will act as a lost leader bringing web visitors to their website for an indefinite amount of time.

Example:
Button Maker - http://www.feedforall.com/public/rss-graphic-tool.htm

9. Interviews or Success Stories
Generate content by interviewing industry professionals. Not only are interviews interesting to website visitors, but also webmasters might find a number of interviewees provide links back to the interview from related industry websites.

Example:
Software Success Stories and Interviews - http://www.softwaremarketingresource.com/software-success.htm

10. Interactive Content
Content that is interactive will not only generate buzz, it will draw in website visitors. One of the first examples of interactive content, the Subservient chicken, generated not only buzz, but a good amount of traffic for Burger King. Marketers have adapted interactive content allowing webmasters to cater content based on web visitors choices or behavior.

Example:
Subservient Chicken - http://www.subservientchicken.com/
My Virtual Model - http://www.mvm.com/en/go_shopping.htm (select clothes to be modeled)

Creative content building techniques can draw interested website visitors. Create timeless, unique content and watch your web traffic and visitors grow.